In 2018, blockchain technology and cryptocurrencies like Bitcoin gained mainstream attention due to the hyped price action of digital currency. However, many people are still skeptical of this new digital phenomenon simply because they cannot make a connection to actual functionality. Also, there is a gap between understanding the fundamentals of cryptocurrency and the adaptation applications to current society.  Eminent American Sociologist, Everett Rogers explains in Diffusion of Innovation about the process of innovation in modern society. For every single product/service in the modern-day consumer landscape, the mass population will adapt to the innovation once factors of value are created for the user. There must be a valued connection made between the mass population and the rising new technology.